Kirov Academy of Washington, DC
Our approach to rebuilding this brand after years of decline was through value-driven content to show the level of their expertise in teaching, culture, and transparency.
We implemented our "Content Model" to maximize output of organic content by extracting 5 to 7 bite size content from 1-hour to 2-hour long pieces of content.
The most relevant platforms for this brand continues to be Facebook, Instagram, Youtube, and TikTok. Our high-volume content approach generates over 1.5 million reach per month organically.
Our paid media strategy outperformed traditional media (magazine and newspaper ads) by over 5X to help generate over 25X return on their ad spend for their main summer program.