Our Work
Kirov Academy of Washington, DC
Our approach to rebuilding this brand after years of decline was through value-driven content to show the level of their expertise in teaching, culture, and transparency.
Content Production
We implemented our "Content Model" to maximize output of organic content by extracting 5 to 7 bite size content from 1-hour to 2-hour long pieces of content.
Content Distribution
The most relevant platforms for this brand continues to be Facebook, Instagram, Youtube, and TikTok. Our high-volume content approach generates over 1.5 million reach per month organically.
Paid Media
Our paid media strategy outperformed traditional media (magazine and newspaper ads) by over 5X to help generate over 25X return on their ad spend for their main summer program.
Kirov Academy of Washington, DC
Sustainable brand building through content
One of the most common challenges businesses face is executing a long-term content strategy that drive business results, even during challenging times such as COVID.
Our approach to accelerate brand growth was primarily based on identifying white spaces in the world of ballet education and gauging the potential growth based on historical performance of other respected brands in the same industry.
Even during these challenging times, we've helped this brand more than double their new student registrations and revenue from the previous year.
