From starting at ZERO to
ONE OF THE BIGGEST BRANDS IN THE BALLET INDUSTRY
WITH OVER $800K+ IN YEARLY REVENUE
CLIENT OVERVIEW
Mr. Du (what we always call him) was transitioning out from his Artistic Director role at Kirov Academy to start his new business. We had been working with Mr. Du for two years at Kirov before transitioning out as well. Throughout COVID, we saw the immense opportunity of online education for ballet and going beyond the boundaries of a physical studio.
CHALLENGE
Starting a new business is no easy task. We were starting at zero on all social media platforms, no website, and no paying customers at day 1. However, we had one thing we had built over the years during COVID – brand. We continued to build the brand through content, opened our online training program which had over 150 students in just the first month.
100M+ Views
Across instagram, facebook, youtube, tiktok
SOLD OUT INTENSIVES
in 2023 and 2024
BRAND PARTNERSHIPS
with some of the biggest brands in ballet
IDENTIFYING "HUNGRY" MARKETS
Our mission for this business was to make high-quality ballet training accessible to everyone – this is core reason why we shared so much free educational content on social media.
Throughout our journey, we identified 3 markets that needed to be serviced: adult dancers, student dancers, and ballet teachers. Our content approach services all three markets while earning their trust over time.
BUILDING A LASTING BRAND
Throughout the years, there have been numerous ballet coaches and schools who have started to share content similar to Runqiao Du Ballet Coaching.
We’ve aimed to clearly identify what makes this brand unique among others and align our content strategy and execution based on those qualities.
A huge part of Mr. Du’s brand is tied to his generosity of his time; we wanted to ensure his breadth of knowledge and willingness to share was reflected consistently on social media.
We’ve built a team and process that can output over 200 posts per month on a consistent basis.
PRODUCT-MARKET FIT
An established brand with a product-market fit can result in sold out events like Mr. Du’s intensives, DUCON.
There are numerous intensives and workshops available in the world, and we angled DUCON to be servicing specific types of dancers looking for growth.
We were able to help him expand his intensive to multi-locations in North America and Southeast Asia.
OPPORTUNITIES FOR GROWTH
Over the past 3 years of growing this business, we can’t be more sure that growing the brand is the most efficient and effective way to grow the business sustainably for long period of time.
An example is that we can generate leads for this business 4 to 5 times cheaper than other brands we work with because of the power of his brand.
