From having not enough time to create content to
300% REVENUE GROWTH + 4X SALES VOLUME
with consistent brand strategy in just 1 year
CLIENT OVERVIEW
Jon and Chelsea Godfrey grew their online business on their own during COVID, and got over 100K followers on social media. They also own a physical studio to train young dancers in ballet, jazz, contemporary through their own teaching style called the Godfrey Method.
CHALLENGE
As they got back into in-person classes, their responsibilities grew. It became hard to keep up with creating content to continue growing their online product business, online subscription business, and physical studio. That’s where we stepped in to win back their time by helping them scale their content strategy while maintaining consistency in both brand reputation and performance.
29.48M+ Views
just on instagram alone
300%+ Revenue Growth
For online subscription business
4x Product Sales
For e-commerce store
CONTENT STRATEGY
Our team’s goal was to maximize views for their organic content across their main platforms while not asking them to spend dozens of hours recording videos every week. As they already had a brand presence of over 100K followers, our team was quickly able to identify content ideas that would maximize views AND increase their brand authority in the space of dance.
Our experience working with numerous ballet studios gives us the edge on identifying content that works and maximizing videos from each recording session.
CONSISTENCY
Like many dance studio owners, Jon and Chelsea struggled to maintain consistency. Before we started working with them, they were posting intermittently from 2 to 4 times per week, with some weeks passing by without any posted content. They knew they had to achieve consistency because their main channel of getting new customers was through posting content on Instagram.
Our team was able to consistently post every single day for the past 12 months. We increased their organic reach by over 16M views WITHOUT having to do weird TikTok trends or having to spend 40 hours a month creating content.
GROWING WITH PAID ADS
We explored the avenue of adding paid ads on Facebook & Instagram to scale the growth of online subscription business and e-commerce store to have over 5X return on their ad spend and increasing their order volume and sales by more than 4X in less than 3 months. Now, they have a multi 6-figure e-commerce store with consistent monthly sales.
OPENING OPPORTUNITIES
Last summer, Jon and Chelsea did their usual summer workshop tour, but this time, so many people recognized them for their work. With more time back and increased revenue in their business, they are looking to continuing to grow their online brand and business to have bigger impact in the dance community.
