As an established brand known for their genetic sequencing work, starting a Direct-to-Consumer products required establishing foundational pieces of content. We've designed an educational piece of content based on common questions regarding products similar to theirs.
To stick out from their competitors, we've designed a production that visually speaks higher brand value from first impressions.
One of their target audience was a group of individuals who pay close attention to changes in their overall health, particularly fitness inclined and professional athletes. By producing a video with a professional ballet dancer, we've increased the level of "stickiness" to their ad.